Nomenus Quarterly, the “World’s Most Expensive Magazine” according to the New York Times, is positioning itself at an even higher level of elitism.

Editor In Chief and Founder, Erik Madigan Heck, has cut back the print run by 80%, releasing only 10 issues at an elevated price of $6,500 per book. The magazine is a collaboration of previously unpublished works by an array of renowned artists and designers from a multitude of disciplines. The most recent issue features ubiquitous artists like Ann Demeulemeester, Katie Paterson, and Dries Van Noten.

I think Heck is making the right move here, keeping the idea of a luxury brand alive in a failing economy; by reducing access and increasing cost the item becomes even more desirable and elite. The images are so captivating and the idea is so ingenious that I applaud young Heck’s entrepreneurial venture.  I am personally, very interested to see how different luxury brands position themselves in the coming months to survive in these struggling times.

Luckily for us bourgeois who can’t shell out $7K for a magazine, the publication is available online for free. So view away my friends! http://www.nomenusquarterly.com/

Photography by Erik Madigan Heck / Nomenus Quarterly

Photgraphy by Erik Madigan Heck / Nomenus Quarterly

This entry was posted on Monday, June 22nd, 2009 at 12:38 pm and is filed under Inspiration, Random Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.